Is the Amazon Vine Program Available in India?

For over a decade now, the Amazon Vine program for sellers has been enabling entrepreneurs and vendors to get more sales. Amazon Vine does it through the power of community. It helps sellers get authentic reviews for their products. Authentic reviews from real users.

So, is the Amazon Vine program available in India?

Let’s get straight to the answer. Although Amazon Vine India seems to be available – it has a dedicated page – it’s currently not accepting any sellers. So, while we wait for Amazon Vine for sellers to be active in India, we are clarifying some common queries about Amazon Vine.

In this article, you’ll get Amazon Vine explained in bite-sized answers. We are also adding details about how to join the program (for when it’s available). 

Let’s dive in.


What is the Amazon Vine program exactly?

Amazon Vine is a paid marketing program for sellers to collect more reviews for their Amazon marketplace products. A community of reviewers (also known as Vine Voices) receive products for free; in exchange for an honest and unbiased review.

To ensure that the reviews are genuine, only trusted reviewers are invited and accepted into Amazon Vine. These reviewers are the ones with a reputation for leaving helpful reviews.


How does Amazon Vine work?

The process is really simple. You send your products to interested reviewers, and they leave you a review. The catch? You have to ship those products to the reviewers for free.

How does Amazon Vine work?

Here’s how Amazon Vine works for sellers:

Step 1: You join Amazon Vine.

Step 2: You submit the products for which you need reviews.

Step 3: Amazon checks if the products are eligible for the Vine program.

Step 4: Reviewers see the selected Amazon Vine products.

Step 5: Reviewers choose the products they want to review.

Step 6: You ship the products to reviewers (for free).

Step 7: Reviewers receive the products.

Step 8: Reviewers leave a review after using the products.

Step 9: Amazon publishes the review with a Vine Voice badge.

Amazon Vine program is that straightforward. If everything goes as intended, your product will have several genuine reviews from real users.

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Is Amazon Vine legit?

It absolutely is.

Only the most reputed reviewers are selected to become Vine Voices. Amazon doesn’t allow everyone to sign up as Vine reviewers. It’s an invite-only program.

Also, these Vine Voices are required to write a review within 30 days of receiving the product. Keep in mind, though, that these reviewers aren’t obliged to write a positive review. Also, they aren’t required to return the free Amazon Vine products they receive.


How to join Amazon Vine as a seller?

When it’s available, you can sign up for Amazon Vine India from your Seller Central dashboard. It’s in the marketing section menu.

Here are the steps to submit products:

 1. Log in to your Amazon Seller Central account.

 2. Click on the Advertising tab, then select Vine.

Amazon Vine Advertising tab

3. Search for the product ASIN you want to enroll.

Amazon Vine product ASIN

4. Select the number of units you want to make available to Vine Voices.

5. Track the product’s progress through the enrollment details page.

Track the product’s progress- Amazon Vine

You can enroll up to 200 ASINs in Amazon Vine. However, the number of products available for enrollment depends on your Amazon Vine program tier.

At the Basic level, you can add 5 products. The Plus and the Premium levels allow registration of 10 and 20 products, respectively.

When a product is added to the program, reviewers can see and request it from their dashboard after 24 hours.


What are Amazon Vine eligibility criteria to add products?

To qualify for enrollment in Amazon Vine, an item must satisfy the following criteria:

  • The brand must be listed in the Amazon Brand Registry
  • You must be authorized to represent the brand
  • Have fewer than 30 reviews on its listing page
  • Have a buyable FBA offer as “New” listing
  • Should not fall into the category of adult products
  • Have already been launched at the time of enrolment
  • Have adequate inventory available
  • Have image and product description on its listing page


How much does Amazon Vine cost?

The cost of the Amazon Vine program is $200. It’s a flat enrolment fee that’s charged for each parent product ASIN you add to Amazon Vine. Amazon won’t charge you separately for each variant you have on that product page.

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Conclusion: Is Amazon Vine worth it?

Now, you might be thinking, “Should I join Amazon Vine program?” Well, the allure of having several reviews for your new product makes Amazon Vine tempting. Helpful reviews from real users ease the process of buying for other prospective customers.

If a product is valuable, you should add it to Amazon Vine when it’s active in India. Reviews will add credibility to it, bringing more sales.

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