Giphy is a goldmine yet to be fully utilised by marketers. For those who don’t know what Giphy is, it is a platform where creators or brands can upload Stickers... Read More
Familiarity principle is the tendency of humans to have a better preference for the things that they are more familiar with. I saw an interesting real-life story that can explain... Read More
It was all over the business news, on social media and in any platforms where marketing could be critiqued. I have read both the sides of the arguments with a... Read More
Spotify got launched this week in India, and almost all of my friends have switched to Spotify. If Spotify did only sales campaigns in the US and were solely focused... Read More
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