Client Overview:
Client Name: Shinestar
Industry: Construction
Team: Led by Relsa Ann Zacharias
Overview of Products and Services:
Privezy by Shinestar offers innovative artificial grass walls that combine the durability of metal mesh with the aesthetics of green lawns. These low-maintenance walls are UV-resistant, providing year-round greenery without the need for watering or fertilizing. The galvanized steel core enhances security, making them suitable for both residential and commercial properties. Ideal for privacy and beautification, Privezy walls also reduce maintenance costs, offering an eco-friendly alternative to traditional fencing options. Their versatile applications range from poolside areas to terrace gardens.
Objective:
To increase brand awareness for Shinestar, particularly in Kerala, where the brand lacked significant recognition.
The Challenge:
Shinestar faced a limited market presence in Kerala, a region critical to its growth in the construction industry. The unfamiliarity of the brand among the local audience hindered its potential to establish a strong foothold. Therefore, the primary goal was to introduce Shinestar’s products to the local market and engage the right audience to build awareness.
The Solution:
Successful Influencer Marketing Campaign for Shinestar: An Innovative Artificial Grass Walls Brand
To address the challenge, we devised an influencer marketing strategy that would resonate with the local audience. The campaign involved partnering with a well-known landscape influencer, whose audience included professionals and enthusiasts from the construction and architectural sectors. The strategy was to showcase Shinestar’s innovative artificial grass wall products.
Campaign Plan:
- Influencer Selection: We collaborated with a landscape influencer whose audience aligned with Shinestar’s target market.
- Collaboration Type: Paid collaboration, ensuring dedicated promotion of Shinestar’s products.
- Content Deliverables:
- 1 Instagram Reel
- 1 YouTube Vlog
Campaign Focus:
The influencer visited both the site and Shinestar’s store to highlight the key benefits of the artificial grass wall products. Through their content, the influencer demonstrated how Shinestar’s products stand out in the market, showcasing their durability and strength.
• Key Highlights:
The influencer emphasized the durability of UV-resistant artificial grass walls with a galvanized steel core, offering privacy, low maintenance, and eco-friendly beautification for various spaces.
Results:
Instagram Performance:
Total Reel Views: 6,584,885
Accounts Reached: 4,946,386
Total Likes: 188,359
Shares: 140,688
Comments: 817
YouTube Performance:
Total Views: 23,574
Total Watch Time: 644.5 hours
Shares: 482
Insights:
The influencer’s content resonated strongly with the audience, significantly increasing Shinestar’s brand awareness in Kerala. The campaign’s success can be attributed to the alignment of the influencer’s audience with Shinestar’s target market and the clear communication of the product’s unique selling points.
By leveraging the influencer’s reach, the campaign effectively demonstrated Shinestar’s product benefits to a wider audience, establishing a strong brand presence and creating a lasting impact in a previously untapped market.
Time Period:
2 months
This Successful Influencer Marketing Campaign serves as a successful example of how targeted influencer collaborations can generate substantial brand visibility, especially in new markets.
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