Client Overview:
Client: Meronkart
Industry: Dessert Premix
Campaign Duration: 4th September – 20th September
Focus: Social Media Post Engagement
Introduction:
Meronkart, a leading brand in the dessert premix industry, offers a wide range of instant dessert mixes that simplify the process of creating both traditional and contemporary sweets. Specializing in bringing ease to households and businesses alike, Meronkart’s products are perfect for festive occasions such as Onam.
During the Onam season, Meronkart aimed to boost brand visibility and social media engagement by highlighting the versatility of their premixes and how they could sweeten the festival celebrations.
The Challenge:
Meronkart’s primary goal was to increase their Instagram engagement and interaction during the Onam festival. They faced the following challenges:
- Increase social media interactions and create engaging content that resonates with the Onam festival.
- Showcase the ease of using Meronkart’s dessert premixes in Onam celebrations.
The Solution:
We developed a culturally relevant Onam Social Media Campaign to position Meronkart’s dessert premixes as the perfect choice for Onam celebrations. The campaign featured a mix of reels and static posts, creating high engagement with the target audience. Here’s how we executed it:
Campaign Concept:
The campaign, titled *“Onam Ere Madhuram”* (Onam, Made Sweeter), focused on how Meronkart’s dessert premixes could add an extra touch of sweetness to Onam festivities. The campaign was designed to make dessert preparation easier, while maintaining the festive spirit of Onam.
Content Creation:
We developed seven creative posts, including:
– Reels: Showcasing mouthwatering recipes using Meronkart’s premixes, paired with vibrant visuals of traditional Onam desserts.
– Static Posts: Incorporating fun engagement games, tips on easy dessert making, and cultural elements relevant to Onam. The posts used a modern design to appeal to younger audiences while staying rooted in traditional values.
Interactive Engagement:
To further increase engagement, we incorporated interactive games and quizzes. Users were encouraged to share their own dessert creations using Meronkart products, building a community feel. The campaign also encouraged user-generated content, enhancing brand trust and visibility.
Results:
The “Onam Ere Madhuram” campaign successfully met its goals by generating:
- **18,353 views** - **18,387 engagements**
The results showed a significant boost in social media interactions during the campaign period, leading to increased brand visibility and customer interaction. The culturally relevant and engaging content connected with the audience, making Meronkart a go-to brand for Onam desserts.
Conclusion:
The *Onam Ere Madhuram* onam social media campaign effectively leveraged the cultural relevance of Onam, driving impressive engagement numbers. The successful integration of interactive content and user-generated posts helped build a deeper connection between Meronkart and its audience. This case study demonstrates how a well-executed social media strategy can drive results, especially during key festive seasons.
By focusing on relevant themes and creating high-quality, engaging content, Meronkart was able to strengthen its brand presence and build stronger customer relationships through the power of social media.
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