Client Overview:
Client: Brillar
Industry: Frozen Food | Retail
Brillar, a retail brand under ABAD, specializes in high-quality frozen food products, including Ready To Fry, Ready To Cook, and Heat & Eat options. With a mission to enhance culinary experiences, Brillar aims to deliver convenience and deliciousness to its customers through an array of frozen food offerings. To expand its reach and increase frozen food brand awareness, Brillar turned to influencer marketing as a key strategy.
Campaign Objectives
- Increase brand awareness among the target audience.
- Generate excitement and interest around Brillar’s frozen food products.
- Drive social media engagement and encourage interaction.
Challenges
- Finding suitable influencers who resonated with Brillar’s target audience.
- Adhering to brand guidelines while ensuring influencer content effectively communicated the benefits of using Brillar’s products.
The Solution
1. Influencer Selection
Brillar collaborated with four influencers whose audiences matched the brand’s target demographic, focusing on individuals who valued convenience and quick meal solutions.
2. Content Strategy
The chosen influencers created engaging video content demonstrating how Brillar’s frozen products could be effortlessly incorporated into everyday meals. The content included:
- Recipe ideas using Brillar products.
- Quick meal preparation tutorials showcasing the ease and convenience of cooking with frozen foods.
Additionally, Brillar provided a lead magnet: a collection of 10 recipes that could be made using their products, creating further value for the audience.
3. Engagement Mechanism
To boost interaction, influencers encouraged their followers to comment the word “Brillar” or another specified term to receive the 10-recipe collection via direct message. This approach increased engagement by prompting users to interact directly with the content.
The strategy ensured consistent brand representation while capitalizing on the authentic connection influencers had with their audiences, driving meaningful engagement.
Results
Over a two-month campaign, the influencer marketing initiative achieved the following results:
Organic Views: 4,29,544 Total Interactions: 15,891 Comments: 567 Saves: 2,542 Shares: 5,067
Client Feedback
Brillar expressed satisfaction with the results, noting the campaign’s success in increasing brand visibility and driving social media engagement.
Conclusion
The influencer marketing campaign for Brillar successfully amplified brand awareness in the frozen food market by leveraging the power of authentic content and targeted engagement strategies. By collaborating with influencers who resonated with the brand’s values, Brillar was able to connect with its audience in a meaningful way, demonstrating how the brand’s products can bring convenience and quality to everyday meals.
View Campaign Content
Explore some of the campaign’s content here:
athys_cookbook : ലോഡഡ് ഫ്രൈസ് വീട്ടിൽ തന്നെ ഉണ്ടാക്കിയാലോ
View this post on Instagram
Click here to Watch Loaded Fries Recipe
cream_door_by_sajna : Craving a quick and delicious snack? Watch me whip up these mouthwatering mini pizzas using Abad’s Brillar frozen coin parota and cheesy chicken nuggets
View this post on Instagram
Click here to Watch Mini Pizzas Recipe
rasfis_kitchen: സ്കൂൾ വിട്ടുവരുന്ന കുട്ടീസിന് ഇതുപോലെ ഒരു ഐറ്റം ഉണ്ടാക്കി കൊടുത്തു നോക്കൂ
View this post on Instagram
Click here to Watch Salad Recipe
jasmin.shanavas.eazyhome : 😋GoanGoan Baath Cake ഒരിക്കലെങ്കിലും ട്രൈ ചെയ്തു നോക്കണേ 👌👌
View this post on Instagram
Click here to Watch GoanGoan Baath Cake Recipe
The results demonstrate the power of influencer marketing in driving engagement and awareness, positioning Brillar as a go-to brand for quality frozen food options.
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100K+ Reels Views and 5K+ Engagements with Zero Influencer Spend
