[Case Study] WhatsApp vs Telegram: for Business Marketing


To have real-time talks with your customers, WhatsApp and Telegram are among the most popular messaging apps. Telegram is known for its feature-rich experience. WhatsApp, on the other hand, boasts of a mammoth user base.

But WhatsApp or Telegram; which one is better for business marketing? Well, it can be overwhelming to experiment with each app and find where to focus your efforts.

So, in this article, I am writing about my experience with both WhatsApp and Telegram. But first, let’s see how their features compare:

Feature comparison: WhatsApp vs Telegram

Platforms
WhatsApp has native apps for Android and iOS mobiles. To use it on PC, you have to open WhatsApp web on your browser. Also, the web version needs to be connected to WhatsApp on your mobile.

Telegram, on the other hand, has apps for Android, iOS, Windows, Mac OS as well as Linux.

Groups
WhatsApp allows you to add 256 people to a group. You can also create private broadcasts to send messages to several people (up to 256) at once.

In Telegram groups, you can add up to 200,000 people. These groups can be public or private. Telegram even has public channels to broadcast messages to subscribers. These can have unlimited subscribers.

Group calls
WhatsApp allows group audio calls and video calls. It also has a “low data” mode to reduce the amount of data used while calls.

But Telegram isn’t offering calls in groups, yet.

File sharing
WhatsApp allows file-sharing of up to 100 MB in size.

But with Telegram, you can share files up to 2 GB large. Also, the files are stored on the cloud, instead of on the device itself.

Bots
WhatsApp provides the chatbot feature to interact and engage with your customers.

But Telegram has official and third-party chatbots to perform a variety of tasks. You can create quizzes, conduct polls, and even automate sharing posts from different social networks.

WhatsApp and Telegram business marketing – My experience

Now, you can see that Telegram has many features to market a business. But would it be better than WhatsApp for you?

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Well, I started a WhatsApp group about a year ago. I wanted to form a community of marketers.

Later, as the group was reaching its limit of 256 members, I ran a poll. It was to decide whether to create another WhatsApp group as an extension or to move to a Telegram group.

73% of participants wanted to move to Telegram. And I created one there too.

Here’s my experience with both

Why is Telegram better for business marketing?
Telegram groups can have more members than WhatsApp groups. So, you can have a bigger connected community if you build it through Telegram, instead of WhatsApp.

And I found I have better admin controls in a Telegram group. I could delete a message sent by other members of the group. In WhatsApp, admins can't delete spammy, hateful or other kinds of messages sent by members.

Then, Telegram also allows you to pin an important announcement to the top of your group.

Why is WhatsApp better for business marketing?
Telegram sure has some better features than WhatsApp, suitable for business marketing. But WhatsApp has something else – a huge user-base.

When I used to share my WhatsApp group’s link on LinkedIn and Twitter, over 30-40 people joined every time. But in case of the Telegram group, only about 20 people join it when I share its link. Also, people are engaging better in my WhatsApp group than Telegram. The reason might be that everyone is used to WhatsApp; they're familiar with it.

So, if you're looking to have an active and engaging community, you can't ignore WhatsApp.

WhatsApp also has Stories. You can use that feature to promote your products and services among your phone contacts.

Also Read: How small businesses can take advantage of Instagram Reels?

Conclusion

With my experience, I can say Telegram can be helpful to promote your business to a wider audience. No doubt. You can keep more people updated at once.

But if you want to have an engaged bunch, WhatsApp should be your go-to instant messenger. WhatsApp also allows for business profiles. Those have added features and automation to keep your customers well-informed.

About the author:
Jaison Thomas is an entrepreneur, speaker & writer. He co-founded the digital marketing agency, Blusteak.

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