Last Updated on January 1, 2025
Want to turn more Airbnb listing visits into confirmed bookings? It often takes only a few tweaks to convert curious browsers into paying guests and get Airbnb bookings up. So, here’s how to get more bookings on Airbnb.
In this article, we’re sharing proven tips to help you attract more guests, increase bookings on Airbnb, and get the best out of Airbnb hosting. From refining your listing’s appeal to exploring creative marketing tactics, the right strategies can make a world of difference.
Let’s dive in!
Table of Contents
How to Get More Bookings for Your Airbnb
1. Make your title and description catchy
Your title and description are the first things potential guests notice. A catchy, inviting title grabs attention, while a well-crafted description highlights your unique selling points. Have clear language that paints a picture of the experience guests can expect.
Mentioning mountain (or sea) views or proximity to local attractions can be valuable additions to the description. Also, include relevant keywords to improve your Airbnb SEO ranking. Terms like family-friendly, pet-friendly, or near city centre can boost visibility while helping you reach the right audience.
Check: 15 Best Copy.AI Alternatives
2. Invest in professional photography
Photos offer guests the first glimpse of your Airbnb. High-quality, professional photos ensure your listing looks polished and inviting. They significantly increase your Airbnb listing’s aura, playing a key factor in increasing bookings on Airbnb.
Well-lit, vibrant photos help guests imagine themselves in the space, whether it’s a cosy living room or a balcony view. It sets you apart from competitors and makes it easier for potential guests to fall in love with your space at first glance.
3. Add more amenities to your property
Adding thoughtful amenities is another excellent Airbnb tip for more bookings. When a host considers guests’ conveniences, the Airbnb listing appeals better. It addresses all the potential objections of viewers.
Simple perks like high-speed Wi-Fi and a dedicated workspace can attract niche travellers, such as remote workers or digital nomads. Extras like a game room, bonfire setup, or even free parking can make your space more desirable. These little comforts create a welcoming environment and attract more bookings.
4. Target niche audiences
Sometimes, keeping your Airbnb exclusive to a specific guest type is the best way to boost your bookings significantly. That way, you can create tailored experiences that resonate with these guests and cater to interests that mainstream listings might overlook.
Also, a pet-friendly policy (in case you don’t have one already) can open doors to a growing market of people who like to travel with their pets. Allowing pets gets you more bookings from pet owners seeking a home away from home.
Check: How Small Businesses Can Take Advantage of Instagram Reels?
5. Set competitive prices
Pricing is often the deciding factor for bookings, making it one of the most critical aspects of an Airbnb listing. Competitive prices, coupled with other amenities/attractions of your place, make it tempting for guests to book with you.
You can use different Airbnb pricing tools to conduct market research and set rates. Enabling dynamic pricing options also helps maximise earnings during peak seasons while remaining attractive during slower periods. However, make sure that the set price reflects your space’s “value.” Undervaluing to get more bookings is never a good strategy.
6. Turn on Instant Book
Once you’ve set appealing prices, having Instant Book enabled is an excellent way to increase your booking rate. As it eliminates the wait for the host’s approval, Instant Book better converts spontaneous tourists and business travellers. It ensures a hassle-free booking experience and conveys a sense of trust, making your listing more attractive.
While Instant Book is convenient for guests and hosts alike, you must keep your calendar updated daily to reflect accurate availability. Plus, offer flexible cancellation (or modification) policies to maintain a positive guest experience.
7. Actively collect positive reviews
Positive reviews are also essential for building trust in your listing. The best reviews highlight the strengths of your property. Having a strong review profile builds confidence among future guests, making them more likely to choose your listing.
Reviews reassure travellers about the quality of your place. They can sway the undecided to make their booking and increase your numbers. You should also respond to reviews – whether positive or negative – to show that you value guest input.
8. Market your Airbnb listing on social media
Marketing on social media platforms is usually one of the most common Airbnb tips to get more bookings. And why not? They’re powerful marketing tools for Airbnb hosts. Platforms like Instagram, Facebook and Pinterest allow you to showcase your location using stunning visuals and engaging content.
You can share photos of your space, highlight unique features, and post about special offers or event updates. Also, collaboration with local influencers or travel bloggers can help reach a wider audience. These can have a significant impact on your listing’s appeal.
Check: 10 Best AI Marketing Tools
9. Offer discounts & promotions
Lastly, discounts and promotions are excellent strategies to attract hesitant bookers and fill gaps in your calendar. Special rates for extended stays, last-minute bookings, or weekday arrivals can go a long way. Seasonal promotions are also effective during slower periods.
Then, reaching out to previous guests with exclusive offers or loyalty discounts can encourage repeat stays. Such strategic planning ensures a steady stream of bookings throughout the year. Just make sure that your discounts don’t undervalue your property.
Additional Tip: Highlight local experiences
And here’s a bonus Airbnb tip for when you aren’t getting bookings on Airbnb. Highlight nearby attractions, activities and unique experiences in your listing. You can do so in the description or use the dedicated Guidebook feature. You can suggest hidden local places, exceptional dining options, fascinating tours, or anything outstanding that your guests might enjoy.
Wrapping It Up
There you have some of the best ways to convert your listing visitors and get more bookings on Airbnb. You should pay attention to the listing just like you take care of your Airbnb space. By refining your listing, you can create a standout experience right from the beginning.
The key is to stay proactive and adapt to guest preferences. So, add thoughtful extras, enable instant booking, and promote your property on all platforms.
