Case Studies

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Chatbots to Cut Down Lead Cost for an Engineering College

Aim:

To collect leads of students who might be interested in engineering before the admission season so as to have an early advantage in marketing.

Execution:

We created a chatbot which acted as a quiz platform.

  • The questions were based on the 12th STD science syllabus as we needed to get 12th standard science students as leads.
  • No one would respond to an admission campaign now, but will respond to quiz competitions.
  • The quiz bot → https://chats.landbot.io/v3/H-828909-WRWRI7M1SHYTUX2E/index.html
  • Those who participated in the quiz were automatically a qualifiable lead since they showed interest towards engineering and are in the correct age group.
  • We also collect contact details before the quiz so to contact them on a later stage

Result:

  • 988 leads generated
  • Only 7.88 Rs per lead (CPL for admission campaigns is 50- 60 rs )
  • 57% of leads were interested and could be called Sales qualified leads.

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