Last Updated on March 24, 2025
Industry: Quick Commerce
About the Platform:
A top-tier quick commerce platform that connects users with local stores, offering groceries, spices, and household essentials with fast and reliable delivery. The platform is designed for seamless online ordering, catering to customers seeking convenience in their daily shopping.
Challenge:
Despite strong brand presence, in-app purchases from Kochi and Mysore were lower than expected. While user engagement was promising, conversion rates remained low, impacting revenue and customer retention.
Solution:
To address this challenge, a localized digital marketing strategy was implemented:
- Native Language Advertising: Ads were created in Malayalam and Kannada to resonate better with regional audiences, making the messaging more familiar and engaging.
- Promoting Top-Performing Local Shops: Highlighting the most popular stores in Kochi and Mysore helped build trust and encouraged purchases by showcasing well-known businesses in each region.
- Retargeting Campaigns: Users who had previously made purchases were re-engaged through targeted ads, driving repeat purchases and fostering customer loyalty.
Results:
- 827 orders were generated during the campaign in February.
- Ads in the native language led to higher engagement and improved conversion rates in both Kochi and Mysore.
Native Language ads:
local language ads helped drive better engagement and conversions from Mysore and Kochi
Client Feedback:
Conclusion:
Localized marketing played a crucial role in improving in-app conversions. By leveraging native language messaging and promoting well-known local businesses, the quick commerce platform successfully increased user trust, engagement, and purchase frequency. This case highlights the impact of tailored regional strategies in enhancing digital commerce performance.
