Last Updated on February 6, 2025
Client Industry: Real Estate
Service Focus: Performance Marketing
Project Type: Premium Luxury Flats (₹1 Cr+)
Challenges
Our client, a premium real estate developer, faced multiple challenges in marketing their luxury flats priced at ₹1 Cr and above.
Struggling to Attract a High-Value Audience Despite running digital campaigns, the audience engagement did not match the high-value positioning of the flats.Takeover Project with a Need for Fresh Positioning
One of the projects was a takeover from another developer, requiring a strategic repositioning to align with the client’s premium branding.Lead Generation vs. Conversion Gap
While high-quality leads were being generated, actual conversions were not materializing, making it crucial to enhance the trust factor in the sales funnel.Solution: Leveraging a Credibility-Driven Video Strategy
To address these challenges, we adopted a strategic approach centered around location selling and investment potential, positioning the flats as an exclusive opportunity rather than just a purchase.
Key Actions Taken:
✅ Video Content Strategy We tested a video featuring a well-known, credible personality discussing: The strategic importance of the project's location in driving real estate appreciation. The potential return on investment (ROI) buyers could expect by purchasing the flat.
✅ Targeted Ad Campaigns The video was promoted through precision-targeted performance marketing campaigns to reach high-net-worth individuals (HNWIs), NRIs, and business owners. ✅ Lead Qualification Process By focusing on sales-qualified leads (SQLs) and filtering out casual inquiries, we ensured that only serious buyers proceeded to site visits.
