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How Blusteak Increased the Store Conversion Rate 25% in Just a Week

Context

Alpha Ayurveda is the sister brand of Ayurdan Ayurveda Hospital which is one of the best rated Ayurveda clinics in Kerala. Alpha Ayurveda started its production 2-3 years back and they started off with female reproductive health supplements. Not too long ago they thought of introducing natural weight gainers and that was a game changer for them.

Problem

Even though the sales were going good, Blusteak couldn’t just sit and relax with this performance. We wanted to boost the sales by a minimum of Rs.30,000 per day. We noticed that the store sessions were good but the conversion ratio was stuck at 3 – 3.7%.

How Blusteak Increased the Store Conversion Rate 25% in Just a Week

How Blusteak Increased the Store Conversion Rate 25% in Just a Week

Solution

The whole idea on increasing conversion rate is nothing but bringing the right people to the store. So the step is to create an ad (figure:1) which clearly portrays what the product and website is all about and what it has to offer and 70% of the people who click the ads are interested in Alpha Ayurveda’s products.

How Blusteak Increased the Store Conversion Rate 25% in Just a Week

What if someone liked our product but couldn’t purchase it due to some reasons? That’s where we created another remarketing ad (figure: 2) for the people who have visited the website. This ad is made in such a way that it provides trust to people who are interested.

Combining these two ads, we have managed to increase the conversion rate by more than 1 % in less than a week.

How Blusteak Increased the Store Conversion Rate 25% in Just a Week

Video Explanation

Impact

  • Store conversion rate increased by more than 1% (from 3 – 4.82%)
  • Store Sales increased by 58%
  • Total Products sold in a week increased by 51%

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