Last Updated on April 28, 2025
Industry: Automotive
Service Focus: Social Media Marketing, Influencer Marketing
Campaign Objective
The goal was to generate awareness and excitement around the arrival of a flagship electric SUV at a regional dealership in Kerala. Although the EV had officially launched in India in October 2024, this marked its first arrival at the dealership, making it a key moment to build localized buzz and digital engagement leading up to the physical reveal.
Campaign Overview
Understanding the importance of community-driven excitement, we launched an interactive campaign titled “Guess the Vehicle & Win”. The aim was to spark curiosity, encourage audience participation, and drive organic reach across social media platforms, particularly Instagram.
Key initiatives included:
- Introducing an interactive contest to prompt engagement.
- Using creative storytelling through Instagram Reels.
- Leveraging the influence of a regional automotive micro-influencer to extend campaign reach within the Kerala automotive enthusiast community.
The Solution
To amplify anticipation and create a memorable digital moment around the SUV’s arrival, we deployed the following strategy:
1. Guess the Vehicle Contest
We invited audiences to guess the name of the flagship electric SUV before its official reveal. This built intrigue and kept the audience invested in the campaign.
2. Engaging Visual Content
An Instagram Reel was produced, providing subtle hints about key features of the vehicle, encouraging viewers to make educated guesses.
View this post on Instagram
3. Exciting Incentive
To drive participation, a ₹30,000 Amazon voucher was announced as the prize for a lucky winner, adding a layer of excitement and urgency.
4. Strategic Influencer Collaboration
We partnered with a regional automotive micro-influencer whose audience closely aligned with our target segment, thereby boosting campaign credibility and expanding reach organically.
Results (Achieved in Just 3 Days)
Metric Achievement Participation: 2,500+ Entries Total Watch Time: 30 Days 19 Hours 24 Min 47 Sec Video Views: 185,359 Content Shares: 992
These results reflected strong local interest, organic content virality, and high engagement, all within an incredibly short window of just three days.
Key Takeaways
- Localized storytelling and interactivity created deeper engagement compared to a standard product reveal.
- Strategic incentives significantly boosted contest participation.
- Micro-influencer partnerships helped drive authentic excitement and reach a highly relevant audience.
This campaign serves as a model for hyperlocal automotive marketing, showing how a combination of social media contests, influencer collaboration, and visual storytelling can successfully drive awareness and excitement even for products that have already launched nationally.
These results showcased strong regional interest, organic content virality, and high engagement within a short window.
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