Client Background
One of the leading entrance coaching as institutes in India, our client offers comprehensive online and offline coaching for competitive exams such as NEET, JEE Main and Advanced, IIT, AIIMS, JIPMER, and other medical and engineering entrance tests. With a legacy spanning over 40 years, the institute has successfully guided over 1 lakh doctors and 1.5 lakh engineers. Despite their extensive reach, the client faced challenges in drawing organic traffic from broader regions within Kerala and beyond, relying predominantly on brand-name searches.
Industry: Education – Entrance Coaching
Service Focus: Search Engine Optimization (SEO)
Time Period: March to April 2024
The Challenge
Despite being a well-established brand in the education sector, the client struggled to attract organic traffic through non-branded keywords. Most website visitors were students or parents who already knew the brand, using branded search terms to find the institute’s services. The goal was to capture non-branded traffic to generate new leads from students and parents unfamiliar with the brand but seeking entrance coaching and exam-related information.
The Solution
To address this challenge, we devised a multi-faceted SEO strategy focusing on competitive non-branded keywords. Our approach included:
- Content Creation: Developed informative and engaging blog posts on trending topics relevant to entrance exams to capture the interest of students searching for exam-related information without using branded terms.
- Internal Linking: Ensured proper internal linking of related pages to help both readers and search engines easily find relevant content, enhancing the overall site structure and user experience.
- Updated Information: Focused on providing current and accurate content, differentiating from competitors who often relied on outdated information. This not only improved our SEO rankings but also established the client as a trustworthy source of information.
The Results
Our SEO strategy yielded impressive results within a short period:
Increase in Non-Branded Traffic: Non-branded traffic surged by 81% in just one month.
Blog Performance: One of the informational blogs fetched 2.62K organic clicks within 6 days of publication and surpassed 5K organic clicks in 10 days.
Key Metrics:
Non-Branded Traffic Growth: 81% increase (March to April 2024)
Blog Organic Clicks: 2.62K in 6 days, over 5K in 10 days
Conclusion
Through a well-planned and executed SEO strategy, focusing on competitive non-branded keywords, we successfully increased the client’s organic traffic, demonstrating the power of targeted content and proper SEO practices in enhancing online visibility and generating new leads. This case study exemplifies our commitment to driving substantial growth for our clients in the competitive education sector.
