Last Updated on March 19, 2025
Industry: Travel & Tourism
Small brief about their Products/Services
A leading tour operator in Kerala offers a variety of international tours, domestic tours, and group tours for travelers. The tour operator provides customized travel packages to popular destinations worldwide, ensuring a seamless experience. The tour operator’s domestic tour packages showcase India’s rich culture, heritage, and natural beauty. Specializing in group tours, the tour operator caters to families, corporate teams, and friend circles. With years of expertise, the tour operator ensures a hassle-free travel experience with visa assistance and well-planned itineraries
Service Focus: Search Engine Optimization
The Results :
Major improvements in rankings and online visibility for tour packages related searches oon Google
Time Period:
November – Janurary
The Challenge: Low Visibility, Missed Bookings
A top tour operator in Kerala was struggling with low search rankings, resulting in missed opportunities for customer engagement and bookings. Despite offering premium travel experiences, their website lacked the visibility needed to attract travelers searching for tour packages.
Key Challenges:
- Low rankings for high-intent travel keywords (e.g., “best tour operators in Kerala,” “Dubai tour package from Kerala”).
- Lack of visibility for international and domestic tour packages.
- Missed opportunities in city-specific searches (e.g., “tour operators in Kochi”).
The Solution: SEO-Driven Growth
To drive organic traffic and increase bookings, we implemented a multi-faceted SEO strategy:
Keyword Optimization:
- Conducted in-depth research to identify high-intent trave package related keywords.
- Optimized content and meta information across all tour package pages.
On-Page SEO Enhancements:
- Improved meta titles, descriptions, and headings to boost search relevance.
- Restructured the site for better user experience and faster indexing.
Website Suggestions:
Implement Conversion Rate Optimisation to the website
Local SEO & Content Strategy:
- Strengthened location-based searches (e.g., “tour operators in Kerala, Tour operator in Kochi”).
The Results: A 42% Surge in Organic Traffic & Rankings
Within three months, the tour operator witnessed major improvements in rankings and online visibility for tour packages related searches from Kerala:
📈Key Metrics:✔ Total Organic Clicks: 🚀 42% Increase
✔ Organic Impressions: 🔥 72% Growth
✔ Homepage Traffic: ⬆ 42% Increase (11K Clicks)
Keyword Rankings:
| Keyword | Ranking (Oct 16, 2024) | Current Ranking (Jan 27, 2025) |
| Best tour operators in Kerala | – | 20 |
| Tour operators in Kochi | 10 | 6 |
| Tour operators in Kerala | 34 | 8 |
| International tour packages from Kerala | 17 | 10 |
| Best India tour packages from Kochi | 64 | 5 |
| Europe tour packages from Kerala | 4 | 3 |
| Singapore Malaysia tour package from Kerala | 6 | 3 |
| Dubai tour package from Kerala | 5 | 3 |
| Thailand tour package from Kerala | 13 | 9 |
| Antarctica tour package | 11 | 5 |
| Bali tour package from Kochi | 5 | 3 |
| Vietnam tour package from Kerala | 12 | 7 |
| Japan tour packages from Kerala | 7 | 3 |
| USA tour packages from Kerala | 3 | 3 |
| Russia tour package from Kerala | 3 | 2 |
| Russia tour package from Kochi | 3 | 1 |
| Rajasthan tour packages from Kerala | 7 | 3 |
| China tour packages from Kerala | 6 | 2 |
| 10-day China tour packages | 11 | 7 |
| Azerbaijan tour package from Kerala | 7 | 4 |
| Hyderabad tour packages from Kerala | 19 | 5 |
| Sri Lanka tour package from Kerala | 7 | 3 |
| Asia tour packages from Kerala | 5 | 3 |
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