Aim:
To collect leads of students who might be interested in engineering before the admission season so as to have an early advantage in marketing.
Execution:
We created a chatbot which acted as a quiz platform.
- The questions were based on the 12th STD science syllabus as we needed to get 12th standard science students as leads.
- No one would respond to an admission campaign now, but will respond to quiz competitions.
- The quiz bot → https://chats.landbot.io/v3/H-828909-WRWRI7M1SHYTUX2E/index.html
- Those who participated in the quiz were automatically a qualifiable lead since they showed interest towards engineering and are in the correct age group.
- We also collect contact details before the quiz so to contact them on a later stage
Result:
- 988 leads generated
- Only 7.88 Rs per lead (CPL for admission campaigns is 50- 60 rs )
- 57% of leads were interested and could be called Sales qualified leads.
