Brand Overview:
Brand Name: Ayur Alpha
Industry: Ayurvedic Supplement Market
Key Products: Staamigen Malt, Sakhi Tone
Brand Philosophy: Blending traditional Ayurvedic wisdom with modern sustainable processes.
Goal:
Ayur Alpha aimed to significantly increase monthly sales and achieve a sales target of 21 LAKH in November.
Strategic Approach:
1. Lookalike Audience Creation:
Developed a lookalike audience of the last 60 days’ purchasers to target individuals with similar characteristics and preferences.
2. Creative Testing:
Tested new video and creative angles to identify the most engaging and effective content for the target audience.
3. Creative Development:
Developed creatives based on the best-performing angles, ensuring content resonated with the audience and conveyed the brand’s commitment to Ayurvedic principles.
4. WhatsApp Campaigns for Customer Retention:
Targeted individuals who had made a purchase once with personalized WhatsApp campaigns, fostering customer retention and encouraging repeat purchases.
5. WhatsApp Campaigns for Abandoned Carts:
Implemented WhatsApp campaigns targeted at individuals who abandoned their carts. Utilized persuasive videos to re-engage and convert potential customers.
6. Website Retargeting with Reviews and Testimonials:
Retargeted website visitors from the last 20 days with compelling reviews and testimonials. Leveraged social proof to instill confidence and drive conversions.
Results:
The strategic digital marketing initiatives yielded impressive results:
– Total Sales Increase: Achieved a remarkable 38% increase in total sales compared to the previous month.
– Return on Ad Spend (ROAS): Achieved a robust ROAS of 3.69, showcasing the effectiveness and efficiency of the digital marketing strategies implemented.
Conclusion:
Ayur Alpha’s success in surpassing their monthly sales target underscores the impact of a well-executed digital marketing strategy. By leveraging data-driven insights, testing and optimizing creatives, and utilizing targeted WhatsApp campaigns, Ayur Alpha not only achieved their immediate sales goal but also laid the groundwork for sustained growth. This case study exemplifies the effectiveness of blending traditional Ayurvedic principles with modern digital marketing techniques to create a holistic and successful sales strategy.
