Blusteak recently collaborated with a telecom service company with the goal of helping them get more traffic through scaling quality content. We saw a total click increase of 849%, and impressions increased by 22x within just six months.
If you’re wondering how we did that, keep reading for our top tips.
About the Brand
A Kuwait-based B2B service company that has been a prominent provider of information and communications technology (ICT) services in the Middle East and North Africa (MENA) region for over 30 years. The company is Kuwait’s first Internet service provider and is currently the region’s leading connectivity (MPLS) service provider.
Our Challenge
The website wasn’t receiving much traffic, and most of it was branded.
And they were planning to rebuild the site on a new platform at the time of hiring us.
The content had to adhere to strict brand guidelines, which made it difficult to appeal to the target audience.
The website services and terms were technical, which made it difficult for users (most of them are non-technical) to understand what the company offered.
In addition, there were technical issues with the website itself, including the www version and non-www version URL conflicts.
The Ultimate Solution
Comprehensive Website audit
We conducted a comprehensive website audit, including a review of the site architecture, content, and link profiles.
As we said, the website was in a rebuilding stage during the project’s initial phase. So we worked with the website team to consult the possible problems that might appear during the website migration.
We did a content and traffic audit of the old site to know which all pages were getting decent traffic. And prepared a plan which included the redirection to new pages, which helped us not to lose the existing traffic.
We looked at the link profile and removed spammy links pointing to the site, which would strengthen their overall site quality.
Identify your highest-value keywords
The next step was to find the highest-value keyword the business needed to target.
We did in-depth keyword research and created an initial list of keywords which includes short-tail and long-tail keywords. And narrowly draw the keyword list by competitor data, search volume, and keyword difficulty. And filtered them to target the high-value keywords on the most appropriate pages.
Analyzing user intent and organizing the site’s content
Ranking a website highly on search engines requires great and appropriate content. The key to ranking on Google is understanding the intent behind your target search term and creating content that fulfills it. We, therefore, prioritized the highest-value keywords and analyzed user intent to structure the site’s content in a way that resonates with them.
Stable blog publishing related to the industry
A blog is the greatest way to grow the website’s audience and traffic. And it has the power to convert readers who already have an interest in the business to customers if we are moving with the correct content strategy. So, we maintained a blog that regularly publishes telecom and internet industry content to attract organic traffic.
Rinse and Repeat SEO strategy
We conducted continuous audits to identify areas for improvement in terms of technicality, content, usability, and optimization. Furthermore, we utilized a rinse-and-repeat SEO strategy that involved changing keyword targeting on specific pages and blogs, which also helped us to improve the organic traffic.
The Ultimate Result
In just 6 months, we saw some incredible results that included:
Within just six months of continuous monitoring, content distribution, and SEO implementation, the brand saw over 849.15% growth in clicks and an 846.84% increase in total users. Additionally, the search impressions increased by 2284.77%, and user sessions saw a jump of 748.51%.
Conclusion
A comprehensive and sustainable SEO plan is essential for any website looking to improve its online presence. Optimizing your website’s pages, creating high-quality content, and building white-hat links are all important factors in any good SEO strategy.
