Last Updated on July 29, 2024
Client Overview:
Client Name: Geojit
Industry: Finance & Investment Services
About Geojit:
Geojit is a leading Indian investment services company with a significant presence across India and the Gulf Cooperation Council countries. With a rich heritage of providing effective financial solutions, Geojit has become a trusted partner for over a million people. Their comprehensive suite of products and services includes mutual fund and insurance distribution, equity and derivatives trading, commodity trading, portfolio management services (PMS), and financial planning. Geojit also offers a robust portfolio of digital products and services, supported by a multi-channel distribution network of branches, an online portal, dedicated customer care, and phone service.
Case Study Focus:
Services Highlighted:
- Insurance
- Mutual Fund Systematic Investment Plans (SIP)
- Sovereign Gold Bonds (SGB)
The Challenge:
Geojit aimed to increase financial awareness and engagement for their financial tools, specifically insurance, mutual fund SIPs, and SGBs. Despite having a wide range of products, many potential clients were unaware of the benefits and availability of these specific financial services.
Strategy and Execution:
To address this challenge, we designed a targeted digital marketing campaign focused on educating potential clients about the benefits and features of insurance, mutual fund SIPs, and SGBs. The campaign included:
Content Creation:
We developed informative and engaging content tailored to the needs and interests of Geojit’s target audience. This content included videos that explained the benefits of each financial product in keeping events in cricket as an example.
Social Media Campaigns:
Leveraging Geojit’s existing social media presence, we ran a series of posts across platforms like Facebook, LinkedIn, and Instagram. These posts highlighted the key benefits of insurance, SIPs, and SGBs, and directed users to detailed resources and contact points.
Results:
The campaign ran from June 6th to June 24th and delivered impressive results:
- Reach: 198,867
- Views: 176,752
- Interactions: 385
Conclusion:
The targeted digital marketing campaign successfully increased financial awareness and engagement for Geojit’s insurance, mutual fund SIP, and SGB services. By utilizing a mix of content marketing and social media engagement, we were able to effectively communicate the value of these financial tools to a broad audience, driving significant reach and interaction.
This case study showcases the effectiveness of a well-rounded digital marketing strategy in driving financial awareness and engagement for specific financial products. For more information about our services or to discuss how we can help your business, please contact us.
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