Aim
To make the location of the new showroom familiar among the natives for a leading home appliances chain in Kerala – Nandilath G Mart
Execution
We created a contest to promote the new showroom & picked Facebook as the platform since most of the audience from the TG are on Facebook.
The contest idea was to throw a challenge to the audience, in which they have to comment on the distance between their current location and the newly opened showroom.
Link to the google map location of the new showroom was given in the post description.
Watch the explanatory video
Result:
Since this was an “Active engagement” activity that made people look into exactly where the new showroom is, how much time will it take to get there and the route for the same, the intention of the campaign, which was to create a total awareness was met.
The contest showed a high rate of engagement, reaching more than 120,000 people regionally.
