Blusteak had a colourful start to the year, marketing Kerala Literature Festival (KLF), the second-largest literature festival in Asia. We created many interesting campaigns and content that resulted in a huge growth of its social media channels. We also shared fun activities and promoted ongoing updates to keep the audience updated on everything.
Many of the Reels we created went over 100K and 200K views; a first for this page.
And within 2 months of posting, the IG page saw a 6x increase in engagement and a 100% growth in followers. We achieved a collective view count of over 13 Lakhs with only 29 Reels.
Read this case study to find out how Blusteak did it.
About the Brand
Kerala Literature Festival (KLF) is an annual fest held in Kozhikode by DC Books. KLF provides a common ground for people of varied interests to bond with each other. And it’s one of the largest cultural gatherings in Asia, bringing writers, thinkers and elite scholars together.
Our Challenge
We had a goal to generate walk-ins for the fest through social media, and do it fast. With less than two months to plan and create engaging content, it was quite a challenge. We needed to hype it within a month. And we did; all organically.
The Ultimate Solution
Conduct fun activities for engagement
To keep the followers engaged, we conducted short, but fun activities on the page. As it was an event about literature and culture, we kept the theme of the on-page activities revolving around renowned books. It seemed the best way to keep our audience type interested.
Example:
View this post on Instagram
Create Reels of the venue
As the venue was being prepared for the event, we made Reels that would help create noise around the location. These Reels were essential to generate curiosity among our target visitors and make them as excited as we were.
Example:
View this post on Instagram
Share updates of the event
We also shared Reels of the event itself, highlighting specific activities at the event during the day. These were pre-planned activities to showcase the fest as a fun place to be. To make KLF as an event where people want to be at and enjoy.
Example:
View this post on Instagram
The Result
The content on KLF’s IG page received 13 Lakh+ views and 70K+ interactions. Also, many of the Reels reached 100k and 200k views on the page. It happened for the first time on the page. And these results were entirely through organic efforts.
We also saw 100% follower growth in a span of just 2 months.
