The most challenging factor that we face while doing an ecommerce campaign is to push ads and the campaign for online purchases or for Cash on delivery purchases.
In our experience, Cash On Delivery is still the most used payment method by the average Indian consumer. There is a chance that this could get a huge shift as the UPI form of payments are getting more and more popular with the usage of apps such as Google Pay, PhonePe, PayTM etc..
Thus we conducted an online survey within the age group 20 -30 and the following chart is what we developed from the data collected:
Conclusion: Still in 2020, the average Indian consumer prefers Cash on Delivery payment option over online payment methods. This poses a risk of the loss for the retailer in case many of the purchased products get returned.
Updated Survey 2022:
The above survey was done in 2019-20 FY. Hence in order to do a refresher (Especially to understand the effects of covid on the online purchasing behaviour of Indians), we re-did the survey with the same age group to understand the 2022 online customer behaviour.
1. Which payment method do Indians prefer while shopping online:
This is the category with the highest change. According to the survey, Online payment has outperformed the traditional COD payment method
2. While doing online payment, which method does Indians prefer?
Looking at the results, we can see that UPI dominates the online payment method.
3. Do people trust to buy from non-Flipkart/Amazon sites?
People have started putting their trust in non-Flipkart and Amazon sites, giving D2C sites a push.
4. How do online customers make the buying decision?
Do they google it or do they ask a friend? It seems that most of them ping an expert friend for advice rather than to put in the effort to research on their own.