Driving High Quality Leads Generation for Suchitra Academy : Case Study

Client Overview

Client Name: Suchitra Academy
Industry: Education (School)

Suchitra Academy is a premier educational institution in Hyderabad, India, providing holistic education from preschool to Grade XII. The school offers globally recognized curricula such as CBSE, IGCSE, and IEYC, emphasizing a balanced approach to academics and extracurricular development. Its reputation for quality education and holistic development makes it a preferred choice for parents seeking excellence for their children.

Campaign Focus

The campaign targeted three key educational services offered by Suchitra Academy:

• CBSE Curriculum
• Cambridge Curriculum
• IEYC (International Early Years Curriculum)

Campaign Objective:

Generate 250 leads within a budget, with a CPL (Cost Per Lead) of ₹600.

Ensure high qulaity lead generation and localized within a 20 km radius around Suchitra School Junction.

Challenges

1. Ensuring High-Quality Leads: The client required not just a large volume of leads but also leads likely to convert into enrollments.
2. Reducing CPL: The target CPL was ₹600, necessitating optimization of ad spending across platforms.
3. Geo-Targeting: The campaign had to focus on a limited radius of 20 km, requiring precise audience segmentation and targeting.

Solutions Implemented

1. Targeted Creatives:

• • Developed creatives that showcased Suchitra Academy’s unique offerings, including Project-Based Learning (PBL) and Holistic Development initiatives.

2. Optimized Hooks:

• • Tested multiple hooks such as “Looking for a top-ranking school in Hyderabad?” to identify the best-performing message.
  • Creatives highlighted key achievements like rankings (“13th Best School” and “9th Best School”) to build trust and credibility.
  • Leveraged client feedback to refine and improve ad copy continuously.

3. Daily Campaign Optimization:

• • Monitored campaign performance daily to adjust targeting, creatives, and bidding strategies.
  • Incorporated insights from lead feedback to improve targeting and ensure relevance.

4. Collaborative Feedback Loop:

• • Regularly collected client feedback and updated creatives based on their inputs.
  • Ensured alignment with client expectations and goals throughout the campaign.

Results

The campaign exceeded the client’s expectations on both lead quantity and cost-effectiveness:

• Performance Metrics (October 2024)
  

Leads Generated: 263 (exceeding the target of 250 leads).

CPL Achieved: ₹539.45 (well below the target of ₹600).

Lead Quality: 93.3% of leads were valid and high-quality.

Outcome

Through strategic targeting, compelling creatives, and consistent optimization, the campaign:

• Delivered 263 leads, surpassing the target.
• Achieved a 10% reduction in CPL, saving the client money while maintaining quality.
• Effectively addressed the geo-targeting challenge, ensuring leads were generated within a 20 km radius.

Team Behind the Success

• Sebin Sunny (E-commerce Executive): Played a key role in daily campaign optimizations and implementing feedback-based changes,  and campaign execution.
• Elijah (Account Manager): Managed overall strategy, client communication.

Conclusion

The campaign for Suchitra Academy demonstrated the effectiveness of precise targeting, creative optimization, and collaborative feedback in driving measurable results. By exceeding both the lead target and CPL goal, this campaign highlighted the value of data-driven strategies in the education sector.