Job Responsibilities:
- Content Creation: Develop and curate high-quality, engaging content (posts, stories, reels, etc.) for various social media platforms.
- Content Calendar Management: Plan, schedule, and publish content using social media management tools.
- Account Management: Manage and maintain social media accounts, including profile optimization and consistency.
- Community Engagement: Respond to comments, messages, and reviews on social media, fostering a positive online community.
- Analytics and Reporting: Monitor and analyze social media metrics (engagement, reach, clicks, etc.) to optimize content and campaigns.
- Campaign Development: Collaborate with teams to develop and execute social media campaigns aligned with business objectives.
- Social Listening: Stay up-to-date with industry trends, competitor activity, and brand mentions.
Requirements:
- Experience: 1-3 years of experience in social media marketing or a related field.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
Skills:
- Proficiency in social media management tools
- Excellent content creation and writing skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively.
Personal Qualities:
- Creativity and attention to detail.
- Strong communication and interpersonal skills.
- Ability to adapt to changing priorities and deadlines.
- Passion for staying up-to-date with industry trends and best practices.