From Zero to 500+ Organic Sales with a New Website in Qatar through Blusteak’s intent based E-commerce SEO

Blusteak scaled organic visibility and sales for an infant nutrition brand in the GCC region with
intent Based E-commerce SEO

Challenge

• The infant nutrition website was recently duplicated from the global version to enhance their online presence.
• However, they faced challenges in establishing a strong digital presence in the GCC region, which is currently less developed compared to their broader global presence.

• The migrated website was similar to the global website, with duplicate content on the homepage, product pages, and blog posts, which led Google and other relevant search engines to fail to index the website correctly.
• The product pages were misaligned and lacked visibility into product images and USPs, such as whole milk, a creamy taste and texture, and being vegetarian, palm oil-free, and soy-free, with plant-based DHA instead of fish oil.
• There were no search-intent-based collections for babies of different ages and conditions, resulting in lower product visibility and conversions.
• There were no Arabic-language pages, even though Arabic is spoken by the majority of our target customers.

1. Newly duplicated website from the Global website since the brand has a broader global presence; however, the digital presence in GCC was less.

Blusteak’s Solution:

• Optimized the website for the GCC region by specifically researching keywords with location inclusion
• Revised the product pages’ content by focusing on the region to target the right customers who may continuously reorder the products

• The migrated website was similar to the global website, with duplicate content on the homepage, product pages, blog posts, which prevented Google and other search engines from correctly indexing the site.

Blusteak’s Solution:

• Revised the product page content with the USPs mentioned that led to the original website content

Placed multiple product images with the USP highlighted to attract the customers. Reoptimized the images for improved visibility

The migrated website content was identical across the Global and GCC websites, which were written for a global audience. This is specifically revised for GCC readers and customers.

Created a search intent-based collection as per

• • Baby-Specific Needs / Conditions
  • Age
  • Religious / Dietary Preferences
  • Formula Type or Ingredient Source
  • Brand-Based Shopper Intent

This led to increased visibility and conversions.

1. Increased brand visibility for a new website with the brand in the GCC Region

2. Sold 500+ products (from 240 orders) with a new website by establishing the brand’s visibility over the popular marketplaces such as Qatar Moms, Noon, and other online pharmacies of the GCC region