Last Updated on December 26, 2025
Industry: Mother and Baby Care Products
Service Focus: Search Engine Optimisation
Timeline: October – November
Overview
A well-established mother and baby care brand offering safe, BPA-free products aimed to expand its organic reach and sales. While the brand already enjoyed strong trust among existing customers, growth depended on connecting with new parents actively searching for product-based solutions through organic search.
Challenge
- The majority of organic traffic was driven by branded keywords, which limited visibility among parents unfamiliar with the brand.
- This reduced the brand’s ability to capture high-intent searches related to specific mother and baby care products and collections.
Solution
The SEO strategy prioritized Product-Focused SEO and ensured product and collection visibility to drive organic revenue growth:
- Performed in-depth keyword research to identify non-branded, purchase-focused search terms aligned with parent needs.
- Optimized product and collection pages using feature-led keywords such as “baby cot attached to the bed,” matching user search intent.
- Improved on-page content to clearly communicate product benefits, safety standards, and practical use cases.
- Strengthened image SEO by implementing descriptive alt text highlighting product functionality and key features.
Results
The focused SEO efforts delivered strong gains in organic traffic and sales within a short period:
- 192% increase in organic sales driven by product and collection–focused SEO.
- Increased discovery from non-branded searches, bringing in new customers organically.
The brand is ranking on Google for product featured-based search terms.
- Higher organic traffic across both product and collection pages.
- 138% increase in items purchased, reflecting stronger buying intent from organic users.
Team Involved
Ajin Mahaan Parameswaran (Head of SEO at Blusteak)
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Summary
By prioritizing product and collection-focused SEO over branded visibility, the brand successfully expanded its organic footprint. Targeting feature-driven, high-intent searches attracted new parents, increased qualified traffic, and significantly boosted organic sales within just two months.
