Last Updated on February 24, 2026
Industry
FMCG / Food & Agriculture – Free-range egg production & distribution
Client Overview
Free-range egg company
The company produces and distributes free-range eggs in India, focusing on cage-free farming practices, animal welfare, and nutritional quality. Their portfolio includes Omega-3 enriched and specialty eggs distributed through retail and quick-commerce platforms, targeting health-conscious urban consumers seeking ethically sourced food products.
Service focused:
Marketplace Performance Marketing & Funnel-Based Media Optimization
The Results
- Generated ₹3,79,980 total revenue
- Achieved 6.9X blended ROAS from ₹55,438 ad spend
- Instamart delivered ₹2,13,900 revenue (4.1X ROAS)
- Blinkit achieved 8.7X ROAS, generating ₹25,260 revenue
- Zepto contributed ₹1,41,750 in platform sales
Zepto contributed ₹1,41,750 in platform sales through Zepto Ads Quick Commerce
Blinkit achieved 8.7X ROAS, generating ₹25,260 revenue through quick commerce Blinkit ads
Time period
Month of January
The Problem
The client required scalable revenue growth and improved media efficiency across quick-commerce marketplaces while operating within constrained budgets.
Additionally, limited consumer awareness about the benefits of cage-free eggs reduced category-driven demand and impacted conversion potential.
Challenges
- Managing budget exposure from high-volume generic keywords (e.g., “eggs”) during early campaign stages
- Limited initial keyword intelligence for marketplace search campaigns
- Irrelevant search queries leading to wasted spend
- Platform-driven optimization variability during campaign learning phases
- Low consumer awareness regarding cage-free egg benefits
- Balancing brand awareness initiatives with conversion-driven performance goals
Solution
- Implemented time-based ad scheduling to run campaigns during high-performing hours
- Launched item-level campaigns on Instamart to leverage platform auto-optimization and gather performance signals
- Conducted keyword discovery and built broad-match campaigns incorporating competitor and category keywords
- Strategically introduced the high-volume keyword “eggs” after performance stabilization to scale reach
- Continuously monitored search terms and applied negative keyword filtering to reduce inefficiency
Funnel-Based Marketing Approach
- Used Meta to educate consumers about cage-free egg benefits and build awareness
- Leveraged Meta and Instamart conversion campaigns to capture demand and drive purchases
