How we got 1300+ organic shares for an Instagram post

Context:
Our agency’s Instagram handle has more than 5100 followers as of June 2021, we try to showcase our creativity through the account. Since Covid vaccination registration portal ‘CoWin’ was trending, we decided to do something around that.

Challenges:



Solution:
We decided to spread the information that one person can help register upto 4 members via their CoWIN account. This meant that anyone who knows how to register and operate OTPs can help 3 others to register for the vaccine. We combined this idea with Netflix’s login screen which shows 4 different icons to select users from. The design was implemented in the manner it resembled the corresponding Netflix Screen.

The Post:
View this post on Instagram

A post shared by Blusteak Media (@blusteak)



Video Explanation:


Impact:


Get in touch 🤝
We'd love to talk to you 👋